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Email Verified Kristina F
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Member since April 13, 2020

Streaming Television + Music / Digital and Social Media Marketing Leader

  • US - California
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Digital marketing executive with over 10 years experience driving 360 campaigns for Entertainment. Areas of expertise include brand building, digital storytelling, innovative creative, original video content, data-driven tactics, social media, digital publicity, and global campaign execution.

In my previous role at Netflix, for five years I oversaw global digital marketing campaigns for award-winning series such as House of Cards and Orange is the New Black, launching streaming television from the unknown into Netflix becoming the world’s largest internet TV provider.

Formerly at ABC, I led the strategy and execution of digital and social media marketing campaigns for primetime television including Scandal, which came to be known as industry leading “Must-Tweet TV.”

I am currently the CEO and Founder of Dark Artists, a global brand building, marketing, publicity, merchandising and social media business specializing in music.

Awards include Cannes Lion, Clio, Promax, Shorty and Web Awards.

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Experience

CEO, Head of Strategy + Creative

  •  Dark Artists
  •  Apr 2020 - Present

Founder of Dark Artists, a full-service agency specializing in an analytics-based 360 approach to Brand Building, Marketing, Audience Growth + Engagement, Creative Content, Publicity and Merchandising. Our unique approach improves the economic return for music artists while developing and growing an engaged fanbase to sustain artist brands and careers for the long term.

Senior Manager, Global Creative Marketing

  •  Netflix
  •  Jun 2013 - Feb 2018

Led and executed global creative marketing campaigns for Netflix, launching streaming television around the world. The results: Netflix becoming a global household name. Past campaigns include award-winning series such as House of Cards, Orange is the New Black, and many more. My role included 360 global campaign strategy, agency and team management, creative concept development, influencer campaigns, event + stunt activations, as well as large-scale campaign budgeting.

Expertise: Digital storytelling, generating earned media through social and digital activations, creative development, brand building.

Manager, Digital Marketing Strategy + Social Media

  •  The Walt Disney Company, ABC Television
  •  Jun 2011 - Jul 2013

Oversaw digital and social media marketing campaigns for primetime television including Scandal, Grey’s Anatomy, Dancing with the Stars, The Bachelor franchise and more. Developed the Scandal social media strategy that utilized many first-to-market tactics, going on to be known as the industry standard for best-in-class Social TV.

+ Implemented specific tactics to drive live viewing.
+ Developed and grew robust online communities.
+ Oversaw the day-to-day management of online communities totaling over 100+ Million fans/followers across Facebook, Twitter, Tumblr, Pinterest, Instagram, Vine, and Google+.
+ Developed and executed social and digital outreach and influencer campaigns.
+ Created day-to-day online editorial and creative content.
+ Collaborated with ABC talent for social media integration.
+ Developed online applications and interactive destinations.
+ Executed social media driven contests and sweepstakes.
+ Integrated social media calls-to-action within shows' live broadcast, as well as on-air and digital advertising.

Areas of expertise: Social TV Platforms, On-Air Social Media Integration

Producer, Digital

  •  OWN: The Oprah Winfrey Network
  •  Sep 2010 - Jun 2011

Launched OWN network digital with the launch of the OWN TV network, overseeing the day-to-day creative, strategy, content planning, and production of OWN network websites and social media marketing campaigns.

Associate Producer, Digital

  •  Oct 2008 - Oct 2010

Managed digital marketing for DisneyChannel.com including website and game development as well as advertising production.

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